THIS IS MY CALLING INTENTION WHEN DESIGNING CONTENT

All images provided by Jordan Taylor-Williams

project 1

BUILDING AWARENESS

visual storytelling
design an orihon style folding booklet visualizing the unique personality and character of your interview partner and their relationship to nature, specifically around water. collect information (see questions below) about him/her in order to interpret and transform the research into a compelling design using storytelling, poetry, quotes, lyrics etc

brief
emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. (photography, screen printing, xerography…) you will be expected to experiment and explore, thereby expanding on your visualizing skills.

project 2

THE RELATIONSHIP BETWEEN DESIGN AND HUMAN EXPERIENCE

problem statement
creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings.
the sea change design process helped to define your calling. now you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning and understanding to the viewer. 
stay away from literal translation and use metaphors and story telling for your design.
emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. you will be expected to experiment and explore, thereby expanding on your visualizing skills.

goal
visualize highly abstract ideas that source from your growing awareness of the deeper aspects of yourself, by exploring design elements, typography and diverse processes.

deliverable
design a poster calendar for the year 2017 

PROJECT 3

CHRYSALIS

OVERVIEW:

Chrysalis is an organization made up of urban, artistic, and innovative people who are dedicated to encour- age self-transformation through water and art. Our art instillations are aimed to increase consciousness in the minds of the public to promote health and sustainability.

SITE INTENTION:

How can we encourage self-transformations through water to promote a healthy and sustainable world?

brand attributes

Creative, Imaginative, Inclusive, Informative, Empowering

brand application

PROJECT 4

DESIGN JOURNAL

process notebook (developed over the course of the semester to include)
. cover design required copy: your full name, Spring 2016, BA Senior Project Process Notebook
. Table of contents
. Project 1 | Building awareness: 
. Project 2 | Discovering the relationship between design and human experience: 
. Project 3 | Leveraging life intentions into organizational intentions: 
resume
your business card
. list of fellow students with their callings and email contact info